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Program & Course Offerings

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Marketing & Communications in the Equine Industry

Please Note

Next offering Winter 2014

Semester: Winter 2013
Start Date: January 07, 2013
End Date: March 31, 2013


Credit Towards a Certificate



Program Website

Click here to view


Continuing Education


12 Weeks

There are no set times you must be online each week. It is recommended you visit the course site at least 3 times a week. Students should expect to spend 6 - 10 hours per week on completing the elements of the marketing and communications plan.

Tuition Fees

$549.00 Regular Tuition Fee


Department: Equine Guelph
Centre for Open Learning and Educational Support


Heather Gentles


Marketing and communications are an essential part of a strong business plan. Marketing success involves targeting your business communications at a diverse group of audiences. Your customers, potential customers, community members, different levels of government, associations, regulatory bodies are examples of audiences you will market the sale of your goods and services and the promotion of yourself and your business. This course focuses on the dynamic equine industry using a variety of examples to reflect the industries diversity. Key points discussed will help you to develop effective marketing and communications strategies for your equine business.

This course is entirely online, so no travel to the University of Guelph is required.

NOTE: This course is a core (required) course in the Certificate in Equine Business Management program. For details about this Certificate program, please visit the program website.
Students in the Diploma in Equine Studies program may use this course as an elective.

Designed For

Individuals interested in marketing in the equine industry.
Client groups targeted includes small business owners, equine business managers, horse owners, trainers, grooms, breeders, stable employees, veterinary technicians, industry representatives, coaches and individuals with an interest in horses.
This course is open to all students.

Assessment Method

Online quizzes, participation in online discussions and written assignments submitted online.

Course Topics

  • Introduction to marketing and communication in small businesses
  • The communications process
  • Marketing planning process
  • Identifying your audiences
  • Developing a marketing and communications plan
  • Your market position and developing your communications message
  • Development of your promotional mix
  • Investigate marketing tools including advertising, emarketing, public relations
  • Budgeting for marketing
  • Evaluating your marketing and communication performance
  • Keeping motivated and on track with your plan

Course Prerequisites

This course is one of three courses offered in the Certificate of Equine Business Management which we suggest you complete as a series of courses:

  • Equine Business Management
  • Marketing and Communications in the Equine Industry
  • Equine Business Finance and Risk Management

  • Students may take the courses in any order
  • Completion of Grade 12 or equivalent OR at least 18 years of age.


Required Materials Provided:

  • Course Reader and Materials

Required Materials Not Provided:


Equinomics: The Secret to Making Money with your Horse Business (Tentative)
Author(s): Lanier Cordell
Published by: Esprit de Equestre Publishing in 2003


For more information
Contact: Info Line
Phone: 519 824-4120 ext. 55000

These course details are based on information provided to date by the associated academic department or the course instructor. Course specific information remains subject to change until the actual date of course commencement. In the event of a discrepancy between the course information provided here and on the course website, the course website will be taken as official.